Win In Life

Case overview

Heritage Bank aimed to expand its retail customer base and partnered with us to develop a compelling campaign. We conceptualized and executed the HB Win In Life campaign, a strategic promo designed to attract new customers and drive account growth.

The Brief

Heritage Bank, had 4 months to execute an effective marketing campaign that would strengthen their brand position while starting a new campaign called #WinInLife

Create a Campaign to give back to the community by giving out cash prices and other items to new and existing customers of the bank.

Our Approach

This innovative campaign featured a N20,000,000 giveaway, providing an enticing incentive for individuals to open new accounts with the Bank. By leveraging this promo, we successfully drove a significant increase in account openings, ultimately boosting growth and expanding the bank’s retail customer base.

The Results

800k+

Impressions

1M+

Reach

61%

Email Open rate